About us

Market Research Vietnam is a consulting firm multinational corporations and government agencies choose when they need evidence-based strategic advice in Vietnam. We collect market information and provide suggestions based on expert analysis so that our clients have the market understanding necessary to achieve enduring results.

With Solidiance's experienced consultants, we help clients comprehend the Vietnam market landscape, identify opportunities, and prepare strategies to enter and quickly grow in this quickly developing market. Our team is comprised of seasoned consultants with deep and extensive Vietnam and Indochina market experience. Our consultants are trained to skillfully gather facts from customers, suppliers, and intermediaries in the marketplace and then analyze this data to develop actionable insights and sound business strategies.

We consistently earn the satisfaction of our clients and are proud to have repeatedly worked for companies such as BASF, Kawasaki, Microsoft, Essilor, DuPont, Phillips, Toyota, Boston Scientific, Nokia, and Baxter.

Solidiance has offices in Singapore, China, India, Indonesia, Malaysia, Myanmar, Thailand and Vietnam.

Some of Our Team


Michael Sieburg is a Partner in our Ho Chi Minh City office. With over 10 years of experience, Michael has led market entry, market growth, and site selection projects across wide range of sectors, including technology, manufacturing, and consumer goods. Previously based in New York City, Michael had worked for a leading global economic and market strategy research firm before. While in New York, he also carried out bespoke research assignments covering Vietnam a premiere political risk consulting firm. Michael has a Master’s degree in International Affairs from Columbia University. During his graduate studies, Michael was awarded a teaching assistantship for the course, Economic Development, as well as a grant to study the Vietnamese language from the Center for International Business Education and Research.

HA TRAN | Director

Ha is a Senior Associate based in our Ho Chi Minh City office. Born and raised in Vietnam, she had previously worked at an Asian-based management consulting firm and a top foreign bank in Vietnam. She holds a Master of Finance from Stockholm University in Sweden, and a Bachelor’s degree in International Business Economics from the Foreign Trade University in Ho Chi Minh City, Vietnam.

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