The market is constantly growing. This is driven by increasing customer preferences, wages, and actions. Vietnam has seen a rapid increase in total consumer spending from US$ 80 billion to US$ 171 billion between 2010-2018. Its user base is a youthful group between the ages of 25 and 54, responsible for more than 45 per cent of the population.
The Vietnamese retail market is expected to have a solid double-digit growth of 12.14 per cent in CAGR between 2019-2024. Retail prices of products rose to VND 3751 trillion in 2019. Independent small grocers have produced the highest retail value, although there has been a change to modern trade networks.
Our Market Research Vietnam team provides market and business advisory services to direct our clients in a range of fields such as FMCG, branded products, e-commerce, business digitalisation, customer travel management, and much others. We 're going to help you win over large-scale opportunities in the attractive Vietnamese consumer market.