Market Research Vietnam

A True Story based on the Higher Demand on the Market


Invest in Vietnam now to capture market share in one of the fastest growing

Over the past decade, Vietnam has emerged as one of the world’s fastest growing GDP as well as one of the fastest growth rates in power consumption. However, demand offsets the capacity for power generation, making this the main challenge for Vietnam. Industrial plants account for ~54% of Vietnam’s total energy consumption, followed by household with ~36%. To meet the challenge of growing energy demand, government reforms are underway to increase new generation capacity and allowing other companies to invest in power generation. Changes in Vietnam’s power sector therefore create promising opportunities for private investors interested in both power generation and distribution in the years to come. Vietnam’s recently improved Build-Operate-Transfer policy will draw in private investors to the market. Significant investments in advanced grid technology, data management, automation, and transmission infrastructure are also expected as the national grid of the country undergoes extensive upgrades.

Solidiance is a leading marketing strategy consultancy trusted to deliver better results in Vietnam and the rest of the Asia Pacific region. We provide market research and strategy recommendations to clients so they may grow their businesses. Since 1995 we have helped multinational clients understand the Vietnamese economic landscape by delivering comprehensive market entry and growth strategy services. Some of these services include market sizing, competitor profiling, customer segmentation, site selection, and evaluation of investment partners.

We get our hands dirty during fieldwork so that we can interpret, analyze, and strategize based on solid information. This approach has earned us many client recommendations and a repeat engagement rate close to 90%.

Our project experience covers the manufacturing , technology, and healthcare sectors. We aim to provide clients with the data, insights, and roadmap necessary to enter Vietnam and quickly grow their business. Contact us today in our Ho Chi Minh City or Singapore office.

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“We are very pleased to have awarded the project to Solidiance. Solidiance’s team was responsive and diligent. Their timely and well-structured approach helped to keep us aligned on our strategy goals.”



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